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Contemporary Advertising
Reg. Price:
$57.95
Sale Price:
$24.95
Save:
$33.00
Explains marketing and advertising planning, creative copywrting and design, direct mail and sales promotions.Used in Universities.
Details:
Unbelievable perspective on advertising! It brings the reader from the inception through the evolution of advertising. Explains marketing and advertising. Explains marketing and advertising planning, creative copywrting and design, direct mail and sales promotions. Most complete book we have ever seen. Used in Universities!
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